Chaud
Saffron Infused Hot Sauce
BRANDING & PACKAGE DESIGN
Overview
Designing a hot sauce package was something I always wanted to do to combine two of my favourites. Hot sauce and package design. As a graphic designer that craves and loves the intense heat of suicide wings, I felt an instant calling to redefine the aesthetics of the hot sauce industry.
The Identity
In my exploration of the market, it was evident that many brands embraced an aggressive, hyper-masculine demeanour, often overpowering the core essence of the product. Inspired by this observation, I envisioned a luxurious hot sauce that leaned into elegance, sophistication, and a touch of femininity. The decision to infuse the sauce with saffron was twofold. Not only does saffron boast a rich, luxurious flavour profile, but its mesmerizing crimson hue perfectly embodies the refined vibrancy I aimed for in the packaging. Through this design, I hope to offer a unique culinary experience that caters not just to the palate, but also to the discerning eyes of gourmet enthusiasts.
