Feleena’s Cantina

Overview

BRANDING

In my final year of Graphic Design, we were tasked with redoing an assignment from a previous year that we feel we could improve. I chose an old logo I designed for Feleena's Cantina, located in the Glebe in Ottawa, ON.

Feleena's is a small and charming authentic mexican restaurant that has been around for over 38 years. Alongside eating their authentic and delicious food, you can admire how artistic and bursting with colour this place is.

The Original

I did not mind the first logo's design, however it didn't align with the unique tone of Feleena's. The first logo’s aesthetic leans towards a modern contemporary feel. However they are requiring a logo that not only represents authenticity of their cuisine but also complements the unique and colourful artistry in their decor. The restaurant is adorned with captivating art pieces and boasts numerous exquisite hand-painted murals that needed a fitting representation.

The Inspiration

In my journey as a graphic designer, my inspiration is deeply rooted in authentic experiences and understanding. Initially, my understanding of Mexico was limited, but since creating the first logo, I've immersed myself in its vibrant culture, since then visiting the country twice. My most enlightening experience was in La Cruz de Huanacaxtle, where I stayed within the community and was introduced to the authentic rhythm of Mexican life. Here, I was deeply connected with the local food, art, and traditions. A particularly captivating art form I encountered was 'Papel Picado' - a traditional folklore art which involves cutting intricate designs into fragile tissue paper. This craft not only appealed to me but also anchored my renewed vision when I started redesigned the logo for the restaurant's brand. I incorporated a butterfly, particularly the monarch, into the logo, because of it’s profound significance to Mexican culture. This theme is mirrored in the beautitful hand-painted mural of the butterflies that now graces the restaurant's exterior wall, inviting guests into a space that celebrates the rich culture of Mexico.